RedDot’s Web content management solution helps colleges and universities better manage their Web sites and improve their online recruiting, retention and donation efforts. Using RedDot, colleges and educational institutions can enforce consistent branding, assure that content is fresh & accurate and enhance internal & external communications, while at the same time create efficiencies in how content is created, approved and distributed.

Gain Control of Your Web Properties

Receive timely and actionable information about the content being published to school Web properties. With appearance scheduling, automated “red-lining” and automatic content expiration, Web site managers can better control both the look and feel and the messaging that a visitor sees on school Web properties.

Increase Enrollment

Marketing and admissions strive to improve the user experience for prospective students. RedDot has built-in capabilities to ensure better search engine optimisation results. In addition, non-technical content owners can contextualise content delivery to specific audiences based on registered profiles (e.g. show financial aid packages to qualified applicants) or behaviour (e.g. show open house info to an anonymous site visitor based on their click stream) to help drive enrolment.

Significantly Reduce Operating Costs

Registrars face challenges with how they maintain timely course information in the course catalogs. There are substantial costs in maintaining a hard copy catalogue. Often they lack an electronic version that can be made available and be searchable on the Web. Shift print and distribution costs by moving more content online and trim service costs through better site search.